Nzeru zamakampani: Kutumikira chitetezo, chisamaliro cha moyo, gwirani manja ndi anzanu ochokera m'mitundu yonse, gwirani ntchito mogwirizana, ndikupanga zinthu zopambana. Ndondomeko yabizinesi: fufuzani ndikupanga zinthu zomwe zimagwirizana bwino ndi msika, ndikupanga zopikisana kwambiri. win-win model.Masomphenya a Kampani: Lolani kuti dziko likhale lopanda ngozi zachitetezo zopangidwa ndi anthu.